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ART DIRECTION, BRAND MANAGEMENT,
& COMMUNICATION DESIGN

OVERVIEW

Developed, managed, and executed all marketing initiatives to attract new clients and staff, and maximize customer, employee, and alumni loyalty.

Designed all print and web materials. Maintained consistency throughout all marketing and design pieces.

Managed design and production resources within budget to achieve objectives on all projects, including brochures, direct mail pieces, identity systems, newsletters, websites, and videos.
Achievements
Redesigned mailer brochure to reduce mailing costs by ~40%.
Redesigned website to increase camp engagement and expand off-season rental business.
Art directed the production of new camp video.
WEBSITES
Summer Overnight Camp

Facility Rentals

BROCHURE






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