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Liberty Mutual

PRINT & DIGITAL DESIGN

BRAND MANAGEMENT

Photo of the Statue of Liberty

BROCHURES

BRANDING

ADVERTISING

WEBSITES

THE INSURANCE BUSINESS

DIRECT SALES VS. AGENCY SALES

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Direct to consumer via:

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Insurance company sells through an independent sales agent

Phone
Internet
Mobile

Phone
Face-t0-face meeting

Sells only 1 brand of insurance

No sales commission

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A single insurance company may be branded as local insurance companies

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An agency will sell multiple brands of insurance

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An insurance company must market themselves to the agent, as well as the consumer

Mutualistic relationship between insurance company, agency, and consumer

SAMPLE PROJECTS

Print Advertising

Print advertisement of Liberty Mutual

Website

Liberty Mutual Agency Markets Intranet Homepage

Brochure

Liberty Mutual Brochure Cover
Liberty Mutual Brochure Page 2
Liberty Mutual Brochure Page 3
Liberty Mutual Brochure: 3 page spread
Page 1 of full spread Liberty Mutual brochure

Holiday Card

Liberty Mutual: Holiday Card
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