CREATIVE STRATEGY
MOBILE & WEB DESIGN
CREATIVE STRATEGY
Festival Concept
Olio is an electronica music festival in Oberlin, Ohio. Olio brings together EDM performances, workshops, as well as meditation, yoga, and dance for a weekend-long festival.
Why A Music Festival?
Live performances have always played a crucial role in the music industry, as festivals have played a crucial role in EDM. Across genres, attendance at music festivals is on the rise, with a strong resurgence post-pandemic. In the U.S. alone, 32 million people go to at least one music festival every year. More than half of attendees are millennials, who may see music festivals as a rite of passage. On average, attendees are traveling over 900 miles, nearly halfway across the U.S., to attend a festival.
The five biggest music festivals made a combined $183 million in ticket sales in 2018. This number doesn't include revenues from merchandise, sponsorships, and food and beverage sales. Coachella alone generates $704 million in revenue, and contributes $106 million to the local economy.
Overall, EDM is the most popular festival genre, and is part of a $6 billion+ EDM industry.
Sources:
Grate, Rachel. "4 Statistics Defining The 2016 Music Festival Season."EventBrite.com. July 7, 2016. https://eventbrite.com/blog/4-statistics-defining-the-2016-music-festival-season-ds00. Accessed date May 25, 2023.
Goddard, Thierry. "The Economics of Electronic Dance Music Festivals."Smart Asset. May 9, 2023. https://smartasset.com/mortgage/the-economics-of-electronic-dance-music-festivals." Accessed May 25, 2023.
Canal, Emily. "Coachella vs. Other Festival: The Numbers." Forbes.com. Published April 22, 2016. https://www.forbes.com/sites/emilycanal/2016/04/22/coachella-vs-other-music-festivals-the-numbers/. Accessed May 25, 2023.
Martina. "The History of Electronic Music Festivals." iMusician.pro. Published August 3, 2022. https://imusician.pro/en/resources/guides/electronic-music-festivals-history/ Accessed May 28, 2023.
Sunkel, Cameron. "Electronic Music Industry Tops $6 Billion in 2021, Makes Key Strides in WEB3: IMS Business Report." EDM.com. Published April 30, 2022. https://edm.com/industry/electronic-music-industry-ims-business-report-2022/ Accessed May 28, 2023.
Target Audience
The average age of a music festival attendee is 32 years old.
59% of festival attendees are male; 41% are female.
The average festival attendee earns more than $75,000 per year.
The Competition
Ultra, Miami, FL
Electric Daisy Carnival (EDC), Las Vegas, NV
Electric Forest, Rothbury, MI
Movement Detroit, Detroit, MI
Global Dance Festival, Denver, CO
North Coast, Chicago, IL
Heatwave, Chicago, IL
Elements, Long Pond, PA
Local Music Festival Competition
Lost Lands, Thornville, OH
Alive, Mineral City, OH
Great Lakes Burning River Festival, Cleveland, OH
Breakaway, Columbus, OH
SITE MAP
USER FLOWS
User Flow #1: Buying Tickets
User Flow #2: Festival Lineup
USER PERSONAS
User Persona #1: Travis
Age 23, single except for his cat, Kobe
Hometown: Atlanta, Georgia
New to Cleveland as of 4 months ago
Works for the Cleveland Clinic in Accounting
Spends his free time on social media, listening to music, and playing video games
Loves food trucks, especially the Vietnamese sandwich truck
Recently started playing around with his computer to make EDM
photo credit: Kaylee Eden on Unsplash
photo credit: Edward Cisneros on Unsplash
User Persona #2: Ashlynne
Age 39, married, mother of two kids
Hometown: New Johnsonville, Tennessee
Works part-time as the Office Manager of her husband's landscaping company
Used to love to go to dance clubs
Freaking out about her upcoming 40th birthday
Interested in going to Olio with her husband to celebrate her birthday
Active social media user: Facebook, Instagram, TikTok, Snapchat
WEBSITE PROTOTYPE
Home Screen
background photo: Aditya Chindure on Unsplash
Provides festival dates and location.
Provides information about headliner performers.
Provides information about admission.
Provides links to:
Lineup.
Ticketing.
Complete Festival Information.
Travel Information.
Account Creation/Sign In.
Festival Lineup
Provides images of every musician or group performing in the festival.
Provides links to performer's music.
Can be sorted alphabetically or by day.
Artist Information
Provides listening samples of songs by an artist or performance group.
Event Selection
Choose between 3 day or 1 day admission passes.
Choose admission level:
General Admission: provides full access to all Olio stages and events.
VIP Admission: provides VIP access to all Olio stages and events, including entry to exclusive VIP viewing areas, bars, bathroom facilities, and lounges.
Platinum Admission: provides all the benefits of general and VIP admission, plus elevated viewing platforms with open views of the stages, lunch and dinner buffets, and on-site parking.
Camp Olio: Camp Olio gives children a safe place to play while under the supervision of caring Olio staff. Children enjoy water play, crafts, and more. Ages 2 - 14 years old.
Ticket Selection
Selected a 3 day admission pass.
Added to Cart
Selected a 3 day admission pass.
Sign In
Options Available:
Sign In
Sign In with Facebook
Create Account
Account Created
Account Creation Confirmation
Shipping & Payment
Select delivery method of pass.
Input shipping address.
Input payment information.
Input billing address.
Order Review
Confirm ticket selection.
Confirm shipping address.
Confirm payment information.
Place order.
Order Placed
Order confirmation message.
Print receipt.
Access your account.
Navigate to other screens.