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Project title: S'More Magazine

CREATIVE STRATEGY
LETTERING & PUBLICATION DESIGN

Orange tent on green hill
photo credit: Jesse Gardner on Unsplash

CREATIVE STRATEGY

The Opportunity

61% of U.S. households camp

+51% of Millenials
intend to try camping or camp more next year

+93% of Gen Zs
intend to camp as adults

Magazine Purchases

Segment Positioning

Segment Positioning

Customer Profile Data

Customer Profile Data

LETTERED LOGO

Initial Logo Sketches

S'More Magazine Initial Logo Sketches

Final Design Concepts

S'More Magazine Final Logo Concepts

Final Logo

S'More Magazine Final Logo

MAGAZINE LAYOUT

S'More Magazine Front & Back Cover Spread
S'More Magazine Contents Page
S'More Magazine Letter From The Editor & Upcoming Events
S'More Magazine Article Cover, 3 Day Weekend in the Berkshires
S'More Magazine: Berkshires Article, Every Art Everywhere Spread
S'More Magazine: Luxury Gets Wild Article Spread
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